Alaska Injury Prevention Center is proud to announce
the Seventh Annual Reality Media Awards “Through Our Eyes” contest
Alaska Injury Prevention Center is proud to announce the Seventh Annual Reality Media Awards “Through Our Eyes”
contest – an opportunity for students to demonstrate their creativity by producing a persuasive work of art. The focus of the artwork is to convey a powerful peer-to-peer message about making healthy choices.
The two categories of art are;
- Print (example: bumper sticker, poster, storyboard, magazine ad),
- Video (example: TV commercial, music video),
Teachers: If a student from your class wins, you will receive a gift Certificate also!!!
The purpose of this competition is to creatively challenge students to “be the advertiser”. The term “media literacy” means to have the ability to understand how advertisers sell products and concepts to our society. Many of the media campaigns promote unhealthy lifestyles (examples; alcohol, tobacco use, promiscuity) and physical beauty at the cost of one’s health (examples; botox, breast enlargements, fast foods and weight loss products). These campaigns persuade us to believe that it is more beneficial to use their product than to be healthy. Other media campaigns convince us to spend money on things that have no value (examples are; bottled water; plug in room deodorizers, chia pets).
Media literacy is the ability to critically consume and create media and is an essential skill in today’s world. Now you can compete with big marketers by designing messages that either encourages your peers to make healthy decisions by promoting a healthy concept (i.e. using seatbelts, not smoking) or create an anti-ad that analyzes unhealthy marketing! Create your own media message and win great prizes. All entrants will receive recognition at the awards ceremony.
Rules & Guidelines
Fill out the Reality Media Awards “Through Our Eyes” competition application
. Review the category list to decide where your artwork should compete. Make sure you credit the members of your creative team, so that they will be recognized properly in press releases and winner publications. Submission of entries acknowledges the right of the Reality Media Awards partners to use them for publication, exhibition and marketing of the Reality Media Awards “Through Our Eyes”
program. Be sure to include signed media releases
for everyone who participated in producing your piece.
Deliver your entries by 4pm March 31, 2010
to Alaska Injury Prevention Center, 3701 E. Tudor, Suite 105, Anchorage, AK 99507. (907) 929-3939
Your entry may be mailed in or hand-delivered, but must be in by the deadline. There will be no exceptions. All entries must follow guidelines outlined in this guide. There is no entry fee
for this competition.
- 7th - 8th grades
- 9th - 12th grades
Non-English Language Submissions
Entries that are created in a language other than English should include a translation in English. Translations should be attached to the entry form. Video entries created in a language other than English should include a translation of any spoken language in the form of English subtitles or spoken English voice-over. A written translation is not preferred, but will be accepted. Audio entries created in a language other than English should include a translation of any spoken language. Translations should be attached to the entry form.
Entry Deadline- March 31, 2010
Judging will be conducted in accordance with the guidelines outlined in this document by The Reality Media Awards judges. Decisions of judges including eligibility, qualifications and appropriate category placement are final.
Helpful Hints and Media Literacy Trainings
Media Literacy and technology training sessions will be available this fall. Check out www.ourreality.org
for more information.
As a teen you know what impacts teens better than most adults. So put that knowledge to use and design an ad that will appeal to your peers. Start simple; what message do you really want to get across for example: “drinking isn’t cool” or “wear a seatbelt.”
Once you figure out your message, spice it up, and build on the idea. For example, “Wear a seatbelt: road rash is ugly.”
Use Persuasive Techniques
You may have learned about media literacy in school. You can also get tons of advice from the web. Basically, media literacy teaches persuasive techniques that are used in ad campaigns. Use them for your entry.
Avoid typos, adult ratings (PG rating or entry can be disqualified).